vo: geico. fifteen minutes could save you 15% or more on car insurance. >>> this morning on "today's" pets, puppies with a purpose. an organization dedicated to raising guide dogs, and its the volunteers who help keep the day-to-day operations moving forward. our jill rappaport, a major animal lover herself, as we know, met a few of them. >> hi, meredith. we caught up with one amazing family whose lives revolve around their dogs. but not for the reasons you think. they're labs on a mission and making a major difference. >> come on. >> reporter: meet the yokes family. nicole, eric, 1-year-old owen, and their two 3 1/2-year-old yellow labs who are on call 24/7. >> good-bye. >> reporter: alex and al if i are breeding dogs. also known as studs. from guiding eyes for the blind. a new york-based organization dedicated to enhancing the lives of blind and visually impaired people. >> good girl. >> reporter: through well-bred, well-trained guide dogs like these two pooches. it is interesting because you'